Currently reading: Autocar Business podcast: How to make a luxury website
Online car sales are becoming ever more prevalent, but how do upmarket manufacturers create a luxury digital experience?

As online selling and the influence of the internet arrives to disrupt car purchasing techniques and methods, it poses a new challenge for car manufacturers and retailers, especially the luxurious ones: how to get across your premium brand values in a digital space.

Make sure you never miss an Autocar podcast. Subscribe to our podcasts via Apple Podcasts, SpotifyGoogle PodcastsAmazon Music Podcasts or your preferred podcast platform.

Listen to the podcast with guests Darren Jobling, founder of Zerolight, and Brett Ward, who leads the digital strategy for upmarket retail group HR Owen across all its brands, from Aston Martin to Rimac.

All Autocar Business podcasts are available via your preferred platform.

Register for free to access this article
  • Instant access to all Autocar Business news
  • Regular email newsletters
See all benefits here